Before you spend more on ads, rebuild your website, hire another agency, or chase another marketing tactic, you need to know what is actually holding back growth.

The Full-Funnel Ecommerce Growth Audit from Big Canoe Digital is a complete review of your ecommerce business across paid media, SEO, conversion, product pages, email marketing, analytics, tracking, and the customer buying path.

This audit is built for established ecommerce businesses, manufacturers selling online, product-based brands, outdoor brands, recreation brands, and western brands that need a serious growth diagnosis before making bigger marketing decisions.

What’s Included

Business model review
We review your revenue mix, product catalog, best sellers, average order value, margin pressure, repeat purchase potential, and how your ecommerce model affects marketing decisions.

Paid media audit
We review Google Ads, Shopping, Performance Max, Meta Ads, campaign structure, budget allocation, landing paths, conversion signals, and areas where paid media could be wasting spend.

SEO audit
We review technical SEO issues, indexing concerns, collection pages, product pages, content gaps, internal linking, site structure, and organic search opportunities.

Product page audit
We review product pages for offer clarity, images, copy, reviews, trust signals, buying objections, shipping information, FAQs, and conversion strength.

Collection page audit
We review product organization, filtering, sorting, navigation, merchandising, category SEO, and whether shoppers can quickly find the products they are most likely to buy.

CRO audit
We review the homepage, collection pages, product pages, cart, checkout path, mobile experience, trust signals, calls to action, and conversion friction.

Email marketing audit
We review your email capture strategy, welcome flow, abandoned cart flow, browse abandonment flow, post-purchase communication, segmentation, campaign cadence, and revenue recovery opportunities.

Analytics and tracking audit
We review GA4, Google Tag Manager, ad platform pixels, ecommerce events, conversion tracking, attribution concerns, and whether your data can be trusted.

Competitive review
We review how key competitors position their products, structure their categories, present offers, build trust, and move shoppers toward purchase.

Growth roadmap
You receive a clear 90-day and 180-day roadmap showing what to fix first, what to improve next, and where the biggest growth opportunities are.

Best For

This audit is a good fit if:

• You are spending serious money on ads
• You are considering a website redesign
• You are changing agencies or reviewing current agency performance
• Your ecommerce business has multiple marketing problems at once
• Your tracking is unclear or unreliable
• Your SEO, ads, email, and website are not working together
• You need leadership-level clarity before making bigger marketing decisions
• You want a serious growth plan, not a surface-level checklist

What You Receive

• A written executive summary
• A full-funnel ecommerce audit
• A prioritized issue list
• A 90-day growth roadmap
• A 180-day growth roadmap
• Recommended next steps
• Two strategy calls to review the findings and roadmap

After Purchase

After checkout, Big Canoe Digital will contact you to collect the information and access needed to complete the audit. This can include your website, analytics, ad accounts, Shopify store, email platform, SEO tools, tracking setup, and any other relevant ecommerce systems needed for the review.

This audit is diagnostic only. Implementation is not included.

If you need help executing the roadmap, you can purchase one of Big Canoe Digital’s productized implementation, advisory, or ongoing growth packages directly through the site.