What's Included

Trailblazer delivers deeper email strategy supported by segmentation, optimized messaging, and enhanced engagement pathways. Monthly initiatives focus on improving opens, clicks, conversions, and retention through stronger content direction and data-driven refinement. This tier is ideal for brands ready to strengthen list performance and drive stronger results through email.

Deliverables

• Active email marketing strategy across campaigns, segments, and messaging
• Improved segmentation and audience targeting
• Ongoing refinement of subject lines, content, and calls to action
• Optimization of engagement and conversion pathways
• Monthly reporting with performance insights and optimization recommendations
• Increased collaboration between strategy and execution resources

Level of Engagement
Trailblazer includes deeper involvement and faster iteration. Multiple email initiatives can move forward at the same time, allowing for improved performance across opens, clicks, and conversions. This level is ideal for brands seeking stronger results from email as a growth channel.

(does not include email provider fees - Klaviyo, Mailchimp, Hubspot, etc.)

Minimum 3-month commitment recommended to ensure proper campaign setup, testing, and optimization.

Every Partnership Includes

• Senior-level marketing strategy and execution
• Continuous optimization guided by data
• Transparent performance reporting
• Focus on measurable results and long-term growth

What’s Not Included

• Email platform or provider fees
• Custom integrations, software development, or outside development costs
• Work beyond the monthly capacity of the selected package