You have traffic.

You have products.

But too many shoppers are leaving without buying.

The Ecommerce Revenue Leak Audit from Big Canoe Digital is built for ecommerce businesses that are already getting traffic but are not converting enough of that traffic into sales. We review the full buying path to find where shoppers are dropping off, where trust is breaking down, and where revenue is leaking before checkout.

This is a deeper audit than the Ecommerce Growth Audit. It focuses heavily on conversion, product page performance, shopping behavior, cart friction, mobile buying experience, email recovery, and the revenue impact of your current ecommerce funnel.

What’s Included

Funnel performance review
We review the buying path from traffic to product views, add to cart, checkout, and purchase so you can see where the biggest drop-offs are happening.

Product page conversion audit
We review product pages for offer clarity, images, descriptions, reviews, trust signals, pricing, shipping details, FAQs, buying objections, and calls to action.

Collection and category page audit
We review your collection pages, product organization, filtering, sorting, merchandising, navigation, and how easy it is for shoppers to find the right product.

Cart and checkout review
We review cart friction, shipping surprises, payment concerns, checkout flow, mobile checkout issues, and anything that could cause shoppers to abandon before purchase.

Mobile buying path review
We review the mobile shopping experience from landing page to product page to cart so you can see what mobile shoppers are dealing with before they buy or leave.

Paid traffic landing path review
We review where ad traffic lands, whether the landing experience matches shopper intent, and where the path from click to purchase is breaking down.

Email capture and recovery review
We review your popup, welcome flow, abandoned cart flow, browse abandonment flow, and basic email recovery opportunities.

Tracking confidence review
We review whether your analytics and conversion tracking are reliable enough to make decisions about ads, traffic, and conversion performance.

Revenue leak scorecard
You get a clear scorecard showing the biggest leaks in the funnel and which problems should be fixed first.

90-day action plan
You receive a focused 90-day plan that explains what to fix, why it matters, and how the fixes should be prioritized.

Best For

This audit is a good fit if:

• Your store has traffic but conversion is weak
• Your ads are driving clicks but not enough purchases
• Your add-to-cart rate or checkout rate feels too low
• Your mobile shopping experience needs improvement
• Your product pages are not doing enough to sell
• Your cart abandonment is too high
• Your email flows are not recovering enough revenue
• You want to improve sales before increasing ad spend

What You Receive

• A written audit summary
• A revenue leak scorecard
• A prioritized list of conversion problems
• A 90-day action plan
• Recommended next steps
• A review call to walk through the findings

After Purchase

After checkout, Big Canoe Digital will contact you to collect the information and access needed to complete the audit. This can include your website, analytics, ad accounts, Shopify store, email platform, tracking setup, and any other relevant ecommerce tools needed for the review.

This audit is diagnostic only. Implementation is not included.

If you need help fixing the issues found in the audit, you can purchase one of Big Canoe Digital’s productized implementation or advisory packages directly through the site.